Tesco and Sainsburys are two of the biggest grocers in the UK. Both are competing for market share, yet research has shown they inspire very different emotional responses in their customers. Using an innovative digital visual semiotics tool, Maru/edr reveals the emotional decision-making process that underlies a customer’s supermarket choices.
Online is rapidly becoming the UK’s largest market share. Following extensive research, Maru/edr reveals the four essential factors that contribute to a positive customer journey. Download this whitepaper to find out more!
75% of UK customers book their travel online, and with 25% of them looking to spend more, this is a lucrative market. Download Maru/edrs white paper to find out how your brand can offer a better digital customer experience – and grab a greater share of the market in the process.